A four letter word that might help business.

I have recently started to think that every company "levels off".  They hit a plateau and stay there.  So then I ask "Why?".  Why does this happen, and why do other companies, doing the same thing, grow?
 
One of my conclusions is that these companies have different tolerances for risk or change.  RISK is the four letter word.  Let me explain. 
 
Would your business invest, let's say, 10k today knowing that your ROI (return on investment) was 6 months?  What if it would save your company money on month 7 and every month after.  Would you do this for your business?
 
Most would say "Yes".  I'd do that. 
 
Now what if that 10k investment involved 4 meetings that took an hour each. 
 
Now from these meeting you discover that every employee will change their duties just a bit.
 
Would you still invest the 10k?
 
If there was a pause there, you most likely will not invest the 10k, and would not move your business from where it sits today. (Company B)
 
If you didn't even blink and said "yes" about the 10k investment because it will save or make your company money in the same year, then you have a higher risk tolerance.  Your company will move from where it sits today into a more progressive position. (Company A)
 
This higher risk tolerance will propel the Company A beyond the Company B.
 
I am suggesting that if you could increase your risk tolerance that you will see a break in your plateau.
 
Train yourself into recognizing plateaus in your business and try different ways to break through. 
Repeat this pattern for every plateau.
 
So your business looks something like this.
 

Open yourself up to some risk and learn what your company can do. 

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http://www.mountain-scanners.com/

If you have a question for me, just send me an email.

jon@mountain-scanners.com

Jon Zalinski